CASE STUDIES
Selected deep-dives into engineering work that moved the numbers — faster load times, higher conversion, better uptime, and reduced manual workflow across SaaS, fintech, and platform startups.
A growing SaaS platform was bleeding users on slow routes. We profiled the request path, rebuilt the rendering pipeline, introduced edge caching, and migrated heavy queries to read replicas — with no downtime.
A B2B landing page was driving traffic but converting under 1%. We rebuilt the page architecture, simplified the lead form, instrumented the funnel end-to-end, and ran a structured test plan over six weeks.
A platform hitting database limits during peak hours was migrated to a horizontally-scalable architecture with read replicas, queue-backed background jobs, and CDN-fronted assets — deployed with feature flags and gradual rollout.
Freelancers and small agencies lose hours to non-billable admin. I built Kelavo, a subscription SaaS where six specialised AI agents handle the client lifecycle from lead to invoice, and the owner approves every action before it goes out.
Freight brokerages juggle load boards, spreadsheets, email, and accounting tools. This custom CRM and lightweight TMS puts quotes, loads, carriers, billing, and margin reporting in one workspace, with exceptions shown before the shipper calls.
Trades businesses still run on phone calls, whiteboards, and paper job sheets. FieldOps tracks every job from the first call to the final invoice: a dispatch board for the office, a mobile app for technicians, and live revenue for the owner.
PRODUCT RESULTS & GROWTH IMPACT
SaaS Performance Optimization
65%
Faster Load Time
Reduced application load time by 65% and improved user retention significantly.
Conversion-Focused Landing Experience
4X
Lead Conversion Rate
Increased lead conversion rate by 4X through UX and funnel optimization.
Scalable Infrastructure Upgrade
99.9%
Uptime at Scale
Migrated platform architecture to support rapid user growth and better stability.
Automation & Workflow System
55%
Manual Work Reduced
Reduced manual operations by 55% through automation and custom workflows.
